Davinia Taylor, a local runner from Wigan, has launched a new fitness business in Clitheroe. The business, co-founded with Matt, aims to bring innovative fitness solutions to the local community. Taylor emphasized the need for local voices in the fitness industry, stating that exciting developments in fitness and sport do not have to originate from major cities like London or America. The business is based in Clitheroe, a town in Lancashire.
The initiative reflects a growing trend of local entrepreneurs focusing on community-based ventures. Taylor and Matt, both from the North West of England, are challenging the perception that all innovation in fitness and sport comes from larger urban centers. Their business combines local expertise with modern fitness concepts.
This launch comes as more entrepreneurs are seeking to create businesses that reflect local culture and needs. The fitness industry has seen a rise in grassroots initiatives, with a focus on accessibility and community engagement. Taylor’s venture is part of this movement, aiming to inspire others in the region to pursue similar projects.
