Ayra Starr, a Nigerian Afrobeats artist, performed at the NFL London Game on Sunday, October 11, during the match between the Philadelphia Eagles and Jacksonville Jaguars. The performance took place at Tottenham Hotspur Stadium, marking a significant milestone for Afrobeats on an international sports stage. This event was part of the NFL’s expanded international entertainment program for the 2026 season.
The halftime show featured Ayra Starr, known for her fusion of traditional Nigerian music with modern pop and hip-hop. Her performance was the first of its kind for the NFL in London, highlighting the growing influence of Afrobeats globally. The event drew a large audience, with fans and media from across the world tuning in to witness the cultural exchange.
This performance follows the NFL’s increasing focus on international markets, with London serving as a key location for its global expansion. The 2026 season marks the first time the NFL has held regular games in the UK, with London as one of the host cities. The inclusion of Afrobeats in the halftime show reflects the league’s efforts to diversify its entertainment offerings and engage with a broader audience. The event also underscores the rising prominence of African artists in international music and sports events.
