A British beauty influencer, Princess Andre, is preparing to expand her cosmetics brand, By Princess, into the US market in 2025. The 27-year-old, known for her social media presence and fashion sense, aims to compete with Kylie Jenner’s makeup empire. Sources close to the brand reveal Andre is finalizing plans to enter the American market, targeting a segment similar to Jenner’s.
Andre, the daughter of pop star Peter Andre, has built a following in the UK through her online presence and collaborations with fashion brands. Her brand, By Princess, has gained traction with a mix of affordable luxury and influencer-driven marketing. The move to the US marks a strategic shift, as she seeks to replicate the success of other British beauty entrepreneurs who have made an impact abroad.
This expansion follows a growing trend of UK-based influencers and entrepreneurs entering the US beauty market. Brands like Glossier and Rihanna’s Fenty Beauty have successfully leveraged social media and direct-to-consumer models to gain international recognition. Andre’s strategy includes a strong online presence, partnerships with US-based influencers, and a focus on diversity in product offerings.
The UK has become a hub for beauty innovation, with many creators using digital platforms to build global brands. Andre’s entry into the US market highlights the increasing influence of British beauty entrepreneurs on the global stage. As she prepares for the launch, her brand will face competition from established names, but her unique approach and social media savvy could position her as a contender in the US beauty scene.
