Amazon Prime Day 2025 exceeded expectations with total sales surpassing $1.2 billion. The event, held on June 12, saw a record number of customers participate. The company reported a 22% increase in sales compared to the previous year.
The shopping event, which runs for 24 hours, featured exclusive deals and early access to new products. Over 10 million items were sold during the event. The most popular categories included electronics, home goods, and fashion.
Amazon has been increasing its focus on global expansion, with Prime Day now available in 12 countries. This year’s event included special promotions for Amazon Prime members. The company also introduced new sustainability initiatives during the event.
